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Sean Paul’s “Bring It” Music Video Shines a Spotlight on Dancehall Culture




Grammy award-winning artist Sean Paul has released  the highly anticipated music video for his latest single, "Bring It". Since its release in August, "Bring It" has been setting the airwaves and social media  platforms ablaze with its infectious beats and catchy lyrics. A rework of the classic  Showtime Riddim, this track is a fresh take on a beloved dancehall rhythm that has  enthralled audiences for decades. 


Dutty Rock Productions, Sean Paul's music label, laments that the video for "Bring It" will  capture the essence of the song's message - inviting women to confidently step into their  power and bring their best selves forward. Directed by the talented Kieran Khan, the visuals  showcase Sean Paul cruising around the vibrant city of Toronto in the company of a  stunning female lead. The video seamlessly blends elements of dance culture with Sean  Paul's signature style, promising an electrifying visual experience for fans. 

When asked about the video, director Kieran Khan describe the video as true to Sean Paul  representing the ladies.


We had to showcase the beautiful ladies who have been enjoying  the music all these years. It features Sean Paul driving around the city on a beautiful 

summer day in Toronto,” Khan shared. “Then we enhanced it with cuts of the talented  dancers, who tie in the dance culture into the visuals.” 


Filmed during a whirlwind tour in Canada at the prestigious "Bisha Hotel" in Toronto, the  video was a race against time, with Sean Paul and the team making the most of a 4-hour  window before jetting off to the next city for a performance the following day. 


Watch the complete video Here. 




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